diff --git a/internal/display/formatter.go b/internal/display/formatter.go
index dd5afda..df39075 100644
--- a/internal/display/formatter.go
+++ b/internal/display/formatter.go
@@ -151,10 +151,7 @@ func PrintWarning(w io.Writer, msg string) {
 }
 
 func printDeal(w io.Writer, item api.SavingItem) {
-	title := filter.CleanText(filter.Deref(item.Title))
-	if title == "" {
-		title = "Unknown"
-	}
+	title := fallbackDealTitle(item)
 	savings := filter.CleanText(filter.Deref(item.Savings))
 	desc := filter.CleanText(filter.Deref(item.Description))
 	dept := filter.CleanText(filter.Deref(item.Department))
@@ -198,6 +195,37 @@ func printDeal(w io.Writer, item api.SavingItem) {
 	}
 }
 
+func fallbackDealTitle(item api.SavingItem) string {
+	if title := filter.CleanText(filter.Deref(item.Title)); title != "" {
+		return title
+	}
+
+	brand := filter.CleanText(filter.Deref(item.Brand))
+	dept := filter.CleanText(filter.Deref(item.Department))
+	switch {
+	case brand != "" && dept != "":
+		return fmt.Sprintf("%s deal (%s)", brand, dept)
+	case brand != "":
+		return brand + " deal"
+	case dept != "":
+		return dept + " deal"
+	}
+
+	if desc := filter.CleanText(filter.Deref(item.Description)); desc != "" {
+		const max = 48
+		if len(desc) > max {
+			return desc[:max-3] + "..."
+		}
+		return desc
+	}
+
+	if item.ID != "" {
+		return "Deal " + item.ID
+	}
+
+	return "Untitled deal"
+}
+
 func toDealJSON(item api.SavingItem) DealJSON {
 	categories := item.Categories
 	if categories == nil {
diff --git a/internal/display/formatter_test.go b/internal/display/formatter_test.go
index f0ab272..9aa3307 100644
--- a/internal/display/formatter_test.go
+++ b/internal/display/formatter_test.go
@@ -55,6 +55,41 @@ func TestPrintDeals_ContainsExpectedContent(t *testing.T) {
 	assert.NotContains(t, output, "&")
 }
 
+func TestPrintDeals_FallbackTitleFromBrandAndDepartment(t *testing.T) {
+	items := []api.SavingItem{
+		{
+			ID:         "fallback-1",
+			Title:      nil,
+			Brand:      ptr("Publix"),
+			Department: ptr("Meat"),
+			Categories: []string{"meat"},
+		},
+	}
+
+	var buf bytes.Buffer
+	display.PrintDeals(&buf, items)
+	output := buf.String()
+
+	assert.Contains(t, output, "Publix deal (Meat)")
+	assert.NotContains(t, output, "Unknown")
+}
+
+func TestPrintDeals_FallbackTitleFromID(t *testing.T) {
+	items := []api.SavingItem{
+		{
+			ID:    "fallback-2",
+			Title: nil,
+		},
+	}
+
+	var buf bytes.Buffer
+	display.PrintDeals(&buf, items)
+	output := buf.String()
+
+	assert.Contains(t, output, "Deal fallback-2")
+	assert.NotContains(t, output, "Unknown")
+}
+
 func TestPrintDealsJSON(t *testing.T) {
 	var buf bytes.Buffer
 	err := display.PrintDealsJSON(&buf, sampleDeals())